Watch This Space
This is from a shoot we did for a very cool start-up called 10x. A company that I'm sure you'll be hearing a lot about in the near-future. When their MD and founder Hew Leith briefed us he had a very specific shot in mind which Richard and I were very excited about executing. We had been hoping for a nice day but it was the 23rd December so weren't overly optimistic. But, as it happened the morning of the shoot was gorgeous and blue-skyed, however it was just a tease because as we got closer to the scheduled time the sun was flitting in and out of great patches of cloud before finally disappearing (just as we started shooting) behind some serious rain clouds.
The wind wasn't being kind either (understatement if ever) so we had to abandon any idea of using softboxes and our favourite Photek 60" softlighter, which was a shame, but I had visions of being the defendant in a Gross negligence trial and could imagine counsel for the prosecution saying...
"So, Mr Jones you really didn't think it was foreseeable that using a 5-foot umbrella on a high roof-top in gale force conditions could result in your equipment and unfortunate assistant being blown onto the live railway tracks below"
It really wasn't worth the risk, so we improvised and Hannah our assistant was worth her weight in gold in helping us get a pretty decent set of shots on a quite challenging day.
Keywords: 10x, London Corporate Photography, PR Photography, Urban landscape photography, Utilitarian PR, We Shoot London Portraits, weare10x, weshootlondon
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